Simple Innovation: The IKEA Shopping Cart

by Russell A. Wheeler, MS on July 25, 2011

IKEA Shopping Cart

The IKEA Shopping Cart

My wife and I visited IKEA recently where I discovered something I never noticed before: the wheels on the shopping cart.  It’s not that I’ve never seen wheels on a shopping cart.  But it was how the wheels were mounted on the cart.  A typical shopping cart has two wheels in the front that swivel and two stationary wheels in the rear.

IKEA took the traditional cart with two swivel wheels and added two more to the rear.  It makes moving the cart much easier.  If need to slide the cart left or right, or turn a tight corner, your cart will move with ease.

So the next time you visit your local IKEA, take a look at your cart.  Changing the rear wheels may not seem like a big deal, but it’s often something so simple that goes unnoticed by the customer.  It’s the little things like this that makes one’s shopping experience that much easier.

What are your thoughts?

In what ways might you change or adapt a product?  How might you enhance the shopping experience at your favorite retailer?

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